“My father told me from an early age to always have polished shoes and nails, he said that it was the key to making a memorable first and lasting impression.”
Fashion and shoes have always had a big place in my heart. When I was young my father told me to always have polished shoes and nails, he said that was the key to making a memorable and lasting impression. After graduating from LCF Cordwainers and Parsons in New York, I had big dreams of starting out on my own. I wanted to make shoes that were a little quirky, fun and just a bit different and went on to intern with the likes of Paul Andrew, Charlotte Olympia and Sophia Webster.
2014 was where it all began, from a small desk in Shoreditch I started designing and contacting factories in Milan. Later that year, I launched my first collection ‘You Got The Luck’ and got my first order - so it obviously was quite lucky!
Over the past few years my little team has grown and so has the brand. We are an all female team who specialise in footwear and accessories and we are hugely fortunate that we love what we do. I feel very proud that we have created numerous collections that have become beautiful heirlooms in our customers closets and give her that little something extra when she walks into a room.
Moving onto the present day, we are evolving in to an online only brand. I realised that not only do I want to design shoes that make women feel fabulous but to be able to make my designs more accessible without compromising on quality. It was a bold move, but one I felt necessary and best of all we can now offer our luxurious styles, at truly affordable prices in the most responsible way. Sustainability is incredibly important to me, as a brand we focus our efforts on minimising leather waste, reducing our energy footprint and producing our packaging in eco friendly materials. We work closely with our factory who employ the same values as us - which makes it all a lot easier.
Now onto the future - over the next few months, you will see some exciting changes being made. We will be launching new styles, new products and concentrating our efforts to bring you styles that you just cannot live without.
- Camilla Elphick