The New British Footwear Brand Loved By Fashion Insider
Camilla Elphick is an award-winning and fast-growing luxury shoe brand that was established in 2014 by Camilla Elphick in London with a creative team. The brand strategy begins and ends with a desirable product. Handmade in Italy, Camilla’s designs are defined by a luxury yet playful aesthetic and focus on premium, ethically sourced materials and bespoke prints. The brand's signature ‘Silver Lining’ boots have become a favourite among fashion influencers.
The Camilla Elphick woman is discerning, feminine and playful, exemplified by fans of the brand such as Alexa Chung, Leandra Medine, Ellie Goulding, Pandora Sykes, Miley Cyrus, Sienna Miller, Ella Eyre, Ellie Bamber, Amber Le Bon, Kendal Jenner, Chloe Moretz and Solange Knowles.
The business has been built around Camilla’s long-standing passion for shoes and firm belief that good shoes make a lasting first impression. Camilla cites New York as a key source of inspiration. It was there that she designed her first shoe, while she was studying at Parsons and living in the vibrant East Village.
The Camilla Elphick studio is based in London, and the brand has achieved rapid growth and gained global distribution with key stockists including Selfridges, Antonia, Harvey Nichols HK, Level Shoe District, Printemps and Avenue32.com.
Camilla launched her own footwear label in 2014 after the success and widespread coverage from her graduate collection at Cordwainers - London College of Fashion. Whilst she also attended Parsons in New York, she gained the most valuable experience working in the footwear market under designers including Nicholas Kirkwood, Sophia Webster, Donna Karan, Paul Andrew, Burberry and Charlotte Olympia. Now creatively but also business driven, she has developed and built the Camilla Elphick brand within a luxury fashion and high contemporary market.
Head of Design
Geraldine has a unique background in design with a family of talented shoe makers in Italy. She studied Fashion Photography and Fashion Design in France and then specialised in shoe design at Cordwainers at the London College of Fashion. Her designs have won awards and she has worked under shoe designer Georgina Goodman. At Camilla Elphick she has created close relationships with international factories and suppliers, creating unique and desirable designs.
Wholesale and Logistics Manager
With an extensive background in international luxury markets, Giulia has a great understanding of cultures and languages and has a prestigious resume working in the buying team for renowed Florence concept store Luisa Via Roma. She has also worked at the head offices of fashion houses including Bruno Cucinelli and Zadig & Voltaire in Japan. In one season she has grown the wholesale and e-commerce sales of the Camilla Elphick brand.
Marketing and Design Assistant
Sabrina studied shoe design at Cordwainers at the London College of Fashion. Her love for handmade shoes took her to Venice to work with a bespoke shoe maker. After graduating, Sabrina moved to Berlin, where she combined her skills in shoe design and fashion styling, working with renowned agencies and developing her skills in press and marketing.