Future British Launch

Boden and the British Fashion Council are excited to announce the launch of Future British – a brand new collaboration that will support new British designers (men’s, women’s or accessories) as they build their businesses in the fashion arena.

Over a 12-month period, the designers that are selected to participate in Future British will  benefit from Boden’s knowledge and expertise. As well as financial support, they will receive mentoring and guidance in all areas key to building a global brand, including product development, brand identity, lookbooks and PR and marketing. Not to mention the opportunity to connect with Boden’s loyal customer base of 1.5 million globally.

Recipients of Future British, a Boden-led programme, will also gain access to the brand’s leadership team, from Chairman Johnnie Boden to CEO Julian Granville, Product Director Matthew Hilgeman and Global Brand Director Penny Herriman.